“Marketing is no longer about the stuff that you make, but about the stories you tell.”
Marketing is no longer the corporate-speak, big (unpronounceable) words of the past, which comes across as pompous and condescending. It’s about telling your story – the right way – and making emotional connections with consumers. Being real. It’s what I’ve always believed (in the…shhhh…20+ years I’ve been marketing). It’s about being authentic, consistent and creative with your story and how you tell it.